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    大阪・関西万博 大阪万博2025 関西万博 2025年日本国際博覧会

    A World Expo held in Osaka, Kansai, Japan.

    The logo, nicknamed "inochi-no-kagayaki" and created by graphic designer Shimada Tamotsu, has become a talking point on Japanese Twitter due to its mascot-like, albeit eldritch, design. This contrasts the other top five entries which were more abstract and stereotypical of a logo. This has spawned parodies interpreting the logo in a variety of ways, ranging from cute mascot to clothing motif to horrifying monster.

    A mascot character based on the aforementioned logo was also created, which was named MYAKU-MYAKU.

    Further reading:

    • Osaka Chooses Googly-Eyed Logo for Expo 2025 and It’s an Obvious Choice (Spoon & Tamago)
    • The logo for Osaka's Expo 2025 has been revealed – and it's a little surreal (TimeOut)

    See also

    • Expo2005
    • Tower of the Sun - Expo'70, Osaka
    • Cosmo Hoshimaru - Expo'85, Tsukuba

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